Chatons d'Or 2021 - Catégorie médias sociaux
In 2021, gender inequality is a topic we more than ever have to tackle. Our #ALLWOMENUNCENSORED campaign shines a light a dreadful observation that is yet still unknown to most : Social Media do not only censor woman attributes but a whole gender, WOMEN. First we conducted a social experiment to verify our insight. We then turned it into a live awareness campaign in festivals and guerilla posters to get as much people as possible to sign the petition and make things change.
Creatives : Ophélie Blockmans, Geoffrey Kristof, Nicolas Maertens & David Magnus.